Running a successful blog or business means constantly looking for different ways to keep promoting your brand to new readers, followers and customers. Even in this digital age where TV and online advertising help businesses expand their reach, nothing is as effective as using promotional products. Take a look around your home (or even just your handbag/laptop case!) and you are bound to find branded merchandise which helps those well-loved brands stay in your mind for years to come. According to a study by The Advertising Specialty Institute, 88% of people remembered the advertisers better if they received promotional merchandise from them.
Once you’ve decided to use promotional branded products in your marketing plan, you need to decide which promotional products you are going to invest in. Read on to discover 5 reasons why you should consider custom-printed playing cards as your next promotional product:
5 Reasons Why You Should Consider Custom Printed Playing Cards as Your Next Promotional Product
1. Useful and High-Quality Promotional Items Will be Kept Forever
As I mentioned briefly above, over the years people have been given a lot of branded promotional items. We very quickly learn to separate the wheat from the chaff – I’ve even witnessed my children doing it adeptly from a young age as they sort through their goodie bags from fairs and exhibitions. Forget throwable printed message bugs, you need to create useful and high-quality promotional items that are guaranteed to be put in the “keep” pile, such as custom-printed playing cards.
Playing cards are always useful, no one is going to throw away a pack of playing cards. At the very least, if a potential customer already has too many full sets of cards in the “Gaming Cupboard”, then they will pass it on to another potential customer who will get the use out of them. Every time the cards are played your brand will be visible, thought about and potentially discussed by all-bringing new customers to you.
2. Playing Cards are a Thoughtful Gift or Competition Prize to New and Loyal Customers
It’s always good to show customers they are appreciated. Custom print playing cards make a thoughtful gift to welcome new customers. They also make an affordable but high-quality fun competition prize to reward loyal customers. Everyone loves a win!
3. Playing Cards May Enhance Your Brand
You can use custom print brand playing cards to promote any business. They can be personalised to your advantage to enhance your particular brand. For example, you could consider traditional branded playing cards to place in your rented holiday accommodation- guests will be grateful for the attentive gift that will help keep families entertained on holiday, alternative therapy businesses may look into printing tarot cards for their clients while an adventure based business (such as an Escape Room) might create a pack of collectable cards for their fun-seeking customers.
4. Create Fun Promotions with Custom Printed Playing Cards
If giving away whole packs of cards is out of your marketing budget, you could instead create a fun marketing campaign, where customers may be rewarded (or surprised) by one collectable card at a time. Think of Willy Wonka’s Golden Tickets hidden in chocolate bar wrappers, these are the campaigns that get customers talking for a long time…about YOUR brand.
5. Branded Playing Cards Can Make a Profit
If only there was a way to make the marketing pay for itself…with custom print playing cards there can be. In addition to giving away promotional items, successful brands can sell their merchandise (or “Merch”). Depending on the business, you could sell branded playing cards, personally designed tarot cards, adventure playing cards, milestone cards or fun educational cards. With a successful campaign, not only will your promotional playing cards be paying for themselves, but they’ll be creating additional profit too.
How to Ensure Your Custom Print Playing Cards Campaign is a Success
As you can see, creating custom print playing cards for promotional items can be a very effective marketing strategy. To ensure success, make sure you get your custom playing cards professionally printed. Experts at Aura Print have been creating playing cards for a long time. With them, you will be able to order as many decks and cards per deck as required, with the option to create double-sided cards with truly unique artwork designed by yourself or their in-house design team. They offer an enormous paper range to choose from, especially for printing custom playing cards (you can order a sample pack, pictured above, and see them for yourself) take a look at their incredible range of metallic foils). They can help with all aspects of creating your product- creating and printing your custom playing cards, making your playing card box and if you order your boxes alongside custom playing cards, they have the optional extra to assemble and insert your decks on their end, making your job much easier and faster.
How will you use custom print playing cards in your promotional campaign?