With the challenges of 2020 still ongoing and many businesses forced to occupy the internet in order to survive the effects the pandemic has had on business, has become a leading requirement to reach and establish a connection with people browsing online.
However, there are more areas that can be focused on than just making your website responsive. New ways of working require new needs for the client and business alike.
The most vital part of internet presence in 2020 is security; creating a safer environment for customers and clients to feel at ease in providing sensitive information and payment details. Updating your security requirements in light of 2020’s vast and growing amount of data breaches is of key importance in establishing a relationship and trust with clients old and new.
Ensure that any flash animations on your site are replaced with something more current. If previously using Flash intros to load your site, you should remove it as it is no longer a supported model and will provide your business with an out of touch feel.
Think about what information customers will want to receive from you in email. Nobody likes spamming, but they do like offers and updates on new products and services. By giving them a clear option to sign up for emails and let them know the level of content they will receive in them, giving them the option of if they want to receive your unmissable updates.
Chatbots and Live chat is another fantastic way to answer a customer’s questions quickly and turn that browse into a sale. You can miss a phone call or an email can take time to notice, but with chatbots, you can instantly communicate with interested parties wanting an answer if the product does what it wants. Ensure your chatbots have a human touch or have someone dedicated to Live chat to make sure those people are walking away with a positive experience and a new purchase.
How about now is the time to really advertise who you are as a business by adding extra layers of content to your website? Most people don’t have time to sit and read but everyone is enticed by a video, so why not give your web presence a human presence? Showing that you are human and able to communicate through some introductory video blogs and updates on products through a video medium will give people a lasting impression of what they saw.
There are many other options available to really heighten your online presence and firms can bring them all to the forefront of success. If 2020 is the challenge then make 2021 the victory for your business.