There are more than 7,000 gyms in the UK. This is an industry that is responsible for the employment of more than 40,000 people in the country. IBISWorld revealed that the sector had an annual growth of 5.6 per cent on average from 2014 until 2019. This industry has developed over the past few years, with companies diversifying by catering to different markets. Aside from traditional gyms, there is now everything from premium full-service health clubs, to women-only gyms, to cut-price gyms, and more. This ensures that there is a fitness establishment to suit all unique requirements.
When it comes to the industry for personal trainers, there are more than 21,000 businesses in the UK, employing around 23,000 people, a lot of which have been the result of a long period of growth in this sector. If you head to OriGym – https://origympersonaltrainercourses.co.uk/blog/finding-personal-trainer-job, you will get a good idea regarding the different personal training jobs out there at the moment. Revenue is an estimated £631.1 million per year with an annual growth rate of 2.8 per cent per annum from 2013 until 2018. Personal trainers do face a threat from other physical activity classes, such as spinning, as well as the rise of the fitness app. Nevertheless, this hasn’t put a dampener on the sector when you take into account the growth statistics.
In fact, when it comes to the fitness industry, the statistics keep getting better and better. The ‘State of the UK Fitness Industry’ report for 2018 revealed that the total number of fitness memberships in the UK is reaching 10 million, with a market value of just under £5 million.
Over the past year, there has been one noticeable trend in the fitness and health industry, and this is the appearance of budget gyms. In fact, this is one of the main contributing factors to the growth of the industry. This has led to fiercer competition in the sector. Whether you work in a budget gym or not, or you are currently looking for a job, one thing you need to focus on is projecting a professional and high-quality image if you are to stand out from all of the other companies in the fitness industry.
There are various ways you can project a professional image. Everything from the way your employees dress to how they talk to clients should be considered. Your qualifications are always the main benchmark. Email marketing is a powerful tool for gyms nowadays. You could send weekly newsletters providing fitness tips and such like. This displays an extra level of customer care. It is extremely effective when it comes to customer retention and referrals as well.
A personalised service is also imperative for businesses if they are to enhance their professionalism. From addressing gym-goers by their first name and asking how they are, to catering workout plans especially for their requirements, there are different facets that come together to ensure that each customer feels valued and that they are getting the most from your gym. Fitness centres that fail to offer this personal option can often harm their brand identity, seen as they are not giving that extra level of expertise to customers and so they are not showing themselves to be experts in the industry. Needless to say, not everyone will want personal plans and such like, as some people prefer to get on with exercising themselves. However, having this option there is essential if you want your brand identity to be a strong and specialist one.
Aside from the points that have already been mentioned, you need to utilise professional business documentation. Head to http://classifieds.usatoday.com/blog/business/top-10-tips-make-business-documents-look-professional/ for some useful tips. You will find it exceptionally difficult to have a strong and impressive brand identity if you use poor quality invoice templates and such like. If you cut corners when it comes to something as fundamental as a quote template or a final billing document, what will people think about the rest of your service? You can end up seriously hurting your brand identity without even realising it. Little things like this make all of the difference in a competitive sector like this.
Hopefully, you now have a better understanding of the fitness sector in the UK, as well as some handy tips on working in a UK-based gym.